Parkdale Digital is a Toronto-based, remote-first web development studio led by Shawn Santiago. The focus is practical Shopify implementation, careful releases, and work that merchant teams can keep owning after launch.
Parkdale is intentionally small and senior-led. Project conversations stay close to the implementation details, so technical tradeoffs, release risk, and business priorities do not get lost between sales, strategy, and development handoffs.
Shawn leads Parkdale Digital and is the direct contact for project fit, scoping, technical direction, and review. The work is oriented around Shopify storefronts, CRO implementation, performance cleanup, and maintainable web systems.
Engagements are scoped around the real backlog: theme work, migrations, CRO changes, integrations, custom pages, or ongoing support. When a project needs additional specialist help, responsibilities should be clear before work starts.
The point is not to add clever code. The point is to ship changes that are understandable, testable, and useful for the team that has to maintain the site next month.
Theme sections, templates, snippets, and custom code should be built so merchant teams can use them without creating future cleanup work.
Redirects, QA, responsive behavior, accessibility, analytics impact, and rollback paths matter as much as the visual change.
Send the current store, the backlog, and the constraint that matters most. Parkdale will recommend the right next step.